The Pharmaceutical industry in India is the world's third-largest in terms of volume. Pharma companies require professionals with good communication skills and marketing strategies. Medical Representatives are considered to be the brand ambassador for the Pharma industry where they act as a link between doctors and companies. Pharma executives are the only link between Pharma Companies and Doctors (Customers). The Indian pharmaceutical market is likely to grow at a compound annual growth rate (CAGR) of 14-17 percent in between 2012-16 hence there is plenty of scope for young students to start their career and explore opportunities in emerging Indian pharma industry. In this direction our objective is to:

  • a. Identify the gaps of demand and supply of pharma industry.
  • b. Offer Certificate course for rural graduates to be ready for pharma jobs.

At present there is a huge demand for medical representatives with requisite qualification & training. However due to the disconnect between curriculum and industry, pharma students after graduation are not competent enough to immediately meet the challenges of the industry and the companies in particular as well. To overcome this gap and to plug the demand supply gap of qualified trained medical representatives, CENTAD has taken this initiative to start a certification program for the students, who want to make their career in pharmaceutical industry.

This program would be initiated by CENTAD in association with Centre for Pharma Resources Development.

For more information Kindly contact Dr Amit Kumar Pandey (Program Advisor) Mob: +91 9811471775 or Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

To download the registration form click here

Objectives of ‘School Adoption Programme’

The primary objective of School Adoption Programmeis to transform the rural, semi urban and urban Government schools into model Schools so that they are on the same level as the best schools in the cities terms of quality, facilities, infrastructure and performance. We strongly believe that through School Adoption Programme we would be able to offer the following benefits to the schools under adoption:

  • Improved school-community relations
  • An improved corporate image
  • Better quality education
  • More educated workforce

Components of ‘School Adoption Programme’

‘School Adoption Programme’ involves following activities for the schools adopted:

  • Asset and Infrastructural Improvements to the school
    • Construction and renovation of existing building
    • Provision of equipment and furniture
    • Providing computers/funding for computer training of students
  • Improving the other school facilities
    • Provision of water and toilet facilities to the school separately for boys and girls
    • Strengthening of Laboratory and Library
    • Developing of playground/provision of play materials
    • Provision for developing school garden, fencing or compound wall
    • Providing nutritional food as mid-day meals to children
  • Skill and other development of resources
    • Training of teachers to improve quality of teaching
    • Training of students to develop various skills, leadership, etc.
    • Encouraging vocational job oriented activities as part of co-curricular activities
  • Enabling financial assistance to the school
    • Giving merit scholarship to eligible students
    • Sponsoring students/ teachers for educational visits/sports meets
    • Sponsoring cultural, literary and scientific activities in the school

Ongoing Projects

The schools currently adopted under School Adoption Programmeare

Project 1

Level Primary Education
Name of Institution Government Higher Primary School (GHPS)
Standards 1 to 7
Total No. of Students 120
Village Gosikere
Taluk Challekere
District / State Chitradurga / Karnataka
Year of Adoption MoU signed in 2014
Assistance Provided in Stage I of Project
  • Improving school facilities
  • To make provision for books and lab equipment
  • Skill and other development of resources
  • Deploying teachers to impart quality education.
  • Provide computer training for students
  • Training of existing teachers to improve quality of teaching.
  • Training of students to develop various skills like leadership, etc.
Assistance Provided in Stage II of Project
  • Asset and Infrastructural Improvements
  • Electrification/continuous power supply
  • Providing tables and chairs for teachers and students
  • Renovation of Existing Building
  • Enabling financial assistance to the school
  • Giving merit scholarship to eligible students
  • Sponsoring students/ teachers for educational visits/sports meets
  • Sponsoring cultural, literary and scientific activities in the school
  • Enabling school health program / nutrient support
Implementation Solely implemented by CENTAD with no partner institutions

Project 2

Level Primary Education
Name of Institution Government Higher Primary School (GHPS)
Standards 1 to 8
Total No. of Students 120
Village Doddaberrena Halli
Taluk Challekere
District / State Chitradurga / Karnataka
Year of Adoption MoU signed in 2014
Assistance Provided in Stage I of Project
  • Improving school facilities
  • To make provision for books and lab equipment
  • Skill and other development of resources
  • Deploying teachers to impart quality education.
  • Provide computer training for students
  • Training of existing teachers to improve quality of teaching.
  • Training of students to develop various skills like leadership, etc.
Assistance Provided in Stage II of Project
  • Asset and Infrastructural Improvements
  • Electrification/continuous power supply
  • Providing tables and chairs for teachers and students
  • Renovation of Existing Building
  • Enabling financial assistance to the school
  • Giving merit scholarship to eligible students
  • Sponsoring students/ teachers for educational visits/sports meets
  • Sponsoring cultural, literary and scientific activities in the school
  • Enabling school health program / nutrient support
Implementation Solely implemented by CENTAD with no partner institutions

To know more details of the programme click here

After sustaining an average growth of over 8 per cent during 2003-2012, India witnessed a sharp deceleration in growth of less than 5 per cent in next two years. While initially this slowdown was attributed to a fragile global recovery, it was latter realised that domestic factors have perhaps contributed more to this sluggishness.

As this paper has observed that the macro fundamentals were indeed pointing to this slowdown, notwithstanding the smart recovery in two years of 2009-2011, immediately after the global economic meltdown. But a sharper moderation in growth than even the most pessimists had earlier visualised was due to depressed sentiments, depressed investment and capacity constraints and the perceived policy logjam. These were also the factors which contributed to inflation which remained stubborn despite many upward revisions in policy rates by the Reserve Bank of India.

Besides setting the challenges that our economy faces in a historical perspective, the paper suggests policy options. Centad hopes that this working paper will generate informed discussion and provide important inputs for policy interventions.

S Jagadeesan
Chairman, Centad

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Balanced Regional Development has remained central to our planning process. Over the years, there have been various interventions for improving the quality of life and services in the backward states. Road connectivity, right to education and its universal access, health care and nutrition and dispersal of industries have been some of the important initiatives. While there has been an increase in growth and improvement in quality of life across the States, inequality in access to services and growth has persisted.

This paper by Centad looks at the initiatives and their outcome through the construction of an Improvement Index and suggests a relook. We hope that this paper will help improving our understanding of the issues involved in balanced growth and the interventions that may be necessary.

S Jagadeesan
Chairman, Centad

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